First batch of Sinopec brand disinfectant sent overseas
2023/7/4
"In July, we will also sell two batches of 200 tons of Sinopec brand disinfectant products to Thailand." Ju Hua, deputy director of marketing department of Jianghan Salt Chemicals, said, "We have been deeply involved in the bleaching powder essence market in Thailand for more than 20 years and are well recognized by local customers. In the next step, we will gradually open our own brand overseas market according to the first near and then far."
Jianghan Oilfield Salt Chemical is the world's largest chlorine-containing disinfectant production base, and the company produces sodium bleaching powder essence, an inorganic broad-based high-efficiency disinfectant, which is mainly used in drinking water disinfection, as well as water purification, environmental disinfection and animal husbandry and aquaculture. With high quality service and excellent product quality, more than 90% of the products are sold overseas, covering more than 90 countries and regions around the world, which are favored by the market and have won a good reputation.
The company actively promotes brand creation and implements brand marketing to enhance product recognition and competitiveness. In April this year, calcium hypochlorite (sodium bleaching essence) and trichloroisocyanuric acid (strong chlorine essence) and other "two essence" products were officially listed in Sinopec's core product catalog, which will further boost the sales of disinfectant products and expand market share with Sinopec's international influence.
"We set up a leading group for brand building, researched and determined our own brand structure, formulated a long-term strategic plan, and designed and produced the beautiful and recognizable 'Sinopec' industrial disinfectant label and 'Sutherland' residential disinfectant label on the basis of preliminary market research and customer opinions. The 'Sugendion' civil disinfectant brand trademark." Nie Shuibin, deputy manager of the company, said, "By standardizing and unifying export labels and preferentially selecting private brand products in 40kg and 50kg packages, the company has been distributing and promoting its goods in Southeast Asian markets to make its own brand known."
With the arrival of the post-epidemic era and the general increase in public awareness of disinfection, the disinfectant market has ushered in new developments. In the next step, Jianghan Salt Chemical will focus on the goal of "building a domestic first-class inorganic chemical base", grasp the creation of its own brand, improve the research and development of series products, and make the industrial disinfectant products the world's most famous and high-quality first choice, the civilian disinfectant products to become a high influence of the domestic user trust products, the civilian edible salt We will build our products into domestic famous brands with strong competitiveness in the industry, and continue to promote our own brands nationwide and internationally.
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